• <xmp id="gmkeo"><input id="gmkeo"></input>
  • AUG 15 2019

    CKGSB MBA Brand Video

    長江商學院MBA項目品牌視頻

     

    Mandarin Film completed a 'script to screen' brand video for Cheung Kong Graduate School of Business ,one of the world’s most pre-eminent business schools.  The brief was to produce a branding video for the flagship English MBA Program that could be used for recruitment, events and branding.

    華影青橙長江商學院策劃并制作了一部品牌視頻。長江商學院是全球領先的商學院,本片的訴求是為該校英文MBA項目拍攝品牌視頻,以用于新生招募、品牌推廣及其他各類活動。

     

    A flurry of conference calls, brainstorming meetings and creative incubationresulted in a concept and approach that felt right for the school, striking the best balance between capturing current students, alumni and the mood and tone of the school, whilst showing off the campus and Beijing as a world-class city.

    經過多次的電話會議、輪番的頭腦風暴及創意孵化,我們確定了與長江商學院定位一致的視頻理念和攝制方向。團隊拍攝了在校學生、采訪了畢業校友、展現了校園氛圍,并在三者之間取得了平衡。與此同時,力求通過視頻體現出世界一流的風采的校園和北京的風貌。

     

    With a string of previously successful collaborations (VIPKID, GoalBlue), Mandarin Film was able to work collaboratively with the CKGSB team to develop a script that highlights all key aspects of the CKGSB MBA program: World-Class Faculty, China Insights, Unrivaled Alumni Network, Global Learning Platform, and Cultivating Future Leaders.

    在此之前,華影青橙與長江商學院多次成功的合作(VIPKIDGoalBlue為藍)為本次視頻制作打下了良好的基礎,華影青橙與長江商學院的工作團隊一起合作創作出了視頻腳本,突出了長江商學院MBA項目的所有關鍵優勢——擁有世界一流師資力量;深入洞察中國商業市場;坐擁優越校友資源;提供全球性學習平臺;培育未來商業領袖。

     

    During the two days of filming, the crew managed to film at locations across the city – from an early morning run the corner turret ofForbidden City, to the headquarters of Microsoft, busy intersections and a private gym to Oriental Plaza and downtown Beijing – not to mention the CKGSB campus in Wangfujing. 

    在為期兩天的的行程中,團隊穿梭于北京的各個角落,成功完成了拍攝。拍攝于清晨的故宮角樓開始,先后前往了微軟總部、公共十字路口、健身房、東方廣場等地,還有位于王府井的長江商學院校區。

     

    Mandarin Film was able to work with CKGSB to ‘cast’ a diverse range of faculty, alumni and current students; male and female, Chinese and foreign students. From the carefully cast interviewees we were able to capture a range of great quotes. 

    華影青橙與長江商學院一同選出了視頻的拍攝對象,有教職員工,也有校友和在讀學生;有男性,也有女性;有來自中國本國的學生,也有其他國家的留學生。在此過程中,我們拍攝到了許多很好的采訪鏡頭。

     

    One of the key challenges for this project was tight turnaround. After the 2 days of filming, we only have 3 days to work on the first draft. But we managed to work closely with client, to finalize every detail and meet all the requirements. 

    本次項目最大的挑戰是緊張的攝制周期。在兩日拍攝結束后,我們僅有三天時間完成第一個視頻初稿。盡管如此,我們和客戶緊密合作,敲定了各個細節,達到了各項要求。

     

    Most fun part was the boxing scene – current CKGSB student Beth Guo was up for the taskand director Patrick Carr warily got into the ring with her, holding the pads so the cameraman could get the shots as best he could while dodging the punches.  A water spray bottle was always close at hand to spritz Beth’s face and torso before the shots as if she was enduring an extra hard workout – in actual fact, she’d have surely finished the fight with Patrick in the first round ;)

    最有趣的部分是拳擊場景的拍攝:導演Patrick Carr和長江商學院的在讀學生Beth Guo一起進入了拳擊場,他小心翼翼地拿著護具站在Beth對面。為了讓攝像師拍攝到最好的鏡頭,Patrick不停地四處閃躲Beth發出的拳頭。我們用噴霧在Beth的臉上和身體上都噴上了水珠,營造出剛剛結束高強度鍛煉的效果(然而實際上,如果Beth和Patrick真的對打,一個輪回Beth就能打敗他 ;)

     

    The project was delivered on budget, on time. Just a week after being filmed, the video was premiered on the 2020 CKGSB MBA Program Admissions Orientation eventand it was highly acclaimed by clients and audiences present. “Mandarin Film is very professional and easy to work with. We had a great time working with the team and all very excited seeing the final film.” – Susie Zhan, CKGSB

    項目最終按計劃按時交付。拍攝完成后的一個星期,視頻就在長江商學院2020年英文MBA招生發布會上展映,客戶及在場觀眾都給予了高度評價。長江商學院的Susie Zhan說道:“華影青橙的團隊十分專業。與他們的合作相當融洽,我們對最后的成片的效果非常激動。”

     

    Cheung Kong Graduate School of Business (CKGSB),is a private, non-profit, independent educational institution and the only business school in China with faculty governance. Established in 2002, CKGSB is now considered one of the major graduate business schools in China. 

    長江商學院是一所私立非營利性的教育機構,也是中國唯一一家擁有獨立法人資格的商學院。自2002年建校以來,長江商學院已經成為中國最優秀的研究生商學院之一。

                              

    CKGSB MBA Brand Videois produced by Mandarin Film: Patrick Carr - director, Shan-Shan Wang – Producer, Chen Liang – DOP, Fang Xin – Editor, John Shi – Camera Assistant, Fiona Zheng – Production Assistant. 

    長江商學院MBA項目品牌視頻由華影青橙團隊制作:Patrick Carr – 導演,Shan-Shan Wang – 制片人,Chen Liang – 攝像指導,Fang Xin – 剪輯,John Shi – 攝像助理,Fiona Zheng – 制片助理。

     

    Watch the video:

     

     


    Photo credit Mandarin Film

     

    Photo credit Mandarin Film

     

    Photo credit Mandarin Film

     

    Photo credit Mandarin Film

     

    Photo credit Mandarin Film

     

    Photo credit Mandarin Film

    Continue reading this article >>

    AUG 14 2019

    2019年8月12日下午3點,在杭州灣與長江河口交匯處的東海之濱滴水湖畔,來自英國威爾士的冒險家Ash Dykes小戴順利完成了自己為期一年的徒步長江之旅的最后一公里,破紀錄的成為徒步長江全程的第一人

    小戴這次徒步歷時352天,共計八百萬步,創造了全新的世界紀錄。這也是他繼徒步穿越蒙古和馬達加斯加之后的第三次打破世界紀錄!

    2018年8月,小戴只身一人從長江源頭雜多縣的當曲河出發。全程幾乎有一半在海拔4000米的高原,區域內地貌復雜多變,他穿越高原,山谷,盆地等多種地形地貌,隨時面臨著惡劣天氣,野獸出沒,饑餓勞累的挑戰。但一年的徒步之旅也讓他更加了解中國各地的魅力文化,結識了很多有意思的人,并且深深的愛上了中國。

    在接受BBC連線采訪時,在被問到此次徒步之旅最美的經歷時,小戴驚嘆于看到中國擁有多樣的文化和地貌,感動于他這一路上遇到的熱情好客的人們。

    小戴遠在英國的家人,朋友特意趕過來加入這徒步的最后一公里,同時加入的還有他支持者,英國駐上海總領事胡克定先生以及包括人民網,中國日報,CGTN,BBC,澎湃新聞,鳳凰衛視,東方衛視,新浪網,新聞晨報,周末畫報,梨視頻在內的眾多國內外知名媒體,凱樂石,世界自然基金會,上海三聯書店等合作伙伴,在他們的陪伴與見證下,在上海滴水湖公園完成了最后一公里的沖線,為這場偉大的旅程畫上了圓滿的句號!

    在完成徒步長江,第三次創造世界第一后,有記者問小戴:你的下一個目標是哪里他又露出兩行白牙地笑起來:“我想還會是中國我真的愛中國,這次徒步長江,我非常幸運地體驗到了中國人的熱情好客,中國真是把我放在心上,各地的支持讓我受寵若驚。”

    目前包括中國國際電視臺,新浪新聞,新聞晨報,梨視頻,BBC NEWS、Mirror Online、 The Guardian、ITV NEWS、NIA NEWS、North Wales Live、Sky NEWS在內的11家國內外多家媒體都對小戴徒步長江沖線活動進行了報道。

    感謝一年多以來大家對小戴關注與支持!我們正在制作大型紀錄片《徒步長江》(2集),即將在國內、國際電視媒體推出。希望大家能夠繼續關注我們!繼續為小戴打call!

    ?

    Continue reading this article >>

    JUN 04 2019

    Mandarin Film is proud to have collaborated with Silverback Films to shoot award-winning wildlife/environmental series Our Planet, narrated by David Attenborough.

     

    華影青橙于201811月協助英國制作公司銀背” Silverback Films完成我們的星球項目拍攝。

     

    Our Planet is a large-scale trans-media project, aiming to reach one billion people across the world in order to change the way they think about Earth and the challenges the future brings. Global broadcast partners Netflix, the World Wildlife Fund and Silverback Films, the creators of Planet Earth(the highest-rated TV series of all time on IMDB), partnered to create the most powerful media project promoting environmental consciousness the world has ever seen. Watch the trailer!

     

    《我們的星球》是一個長周期、大規模的跨媒介項目。該項目致力于影響全球各地區的十億觀眾,希望轉變觀眾對于地球以及人們所面臨挑戰的看法。作為IMDB網站有史以來評分最高的電視節目《地球脈動》的制作公司Silverback Films 聯合包括全球最大的線視頻網站Netflix世界自然基金會WWF在內的合作伙伴,共同策劃了這個有史以來在環保方面最具影響力的影視項目。請看片花!

     

    The program demonstrates how China is leading the way to a clean future through renewable energy projects. Contributors to the project included world renowned architects, academics, and innovative landscape architect Kongjian Yu.

    影片將展現中國是如何在發展可再生能源方面領先全世界的,拍攝地點涉及上海與北京兩大國際化都市。拍攝主人公包括國際知名建筑師、美國藝術與科學院院士,北京大學建筑與景觀設計學院院長俞孔堅。

    The program shows how Yu Kongjian’s work Houtan Park Expo Sponge City — has made an impact on the environment surrounding the city.

     

    他所設計的世界著名上海世博后灘公園項目,將向觀眾展示海綿城市的措施如何能對城市產生積極的影響。

     

    We also filmed a group of children who have been called to action to protect the environment as they use their imagination to explore fresh ideas for innovative clean energy.

     

    同時,也有不滿10歲的學齡兒童,以奇思妙想探索再生能源的創新方式,發出新鮮嘹亮的環保號召。

     

     

    Mandarin Film helped research and realize all stories and locations. Working together with our partners we were proud to help deliver what we believe to be a truly moving documentary, and a stimulus for real change.

     

    華影青橙成功為英方團隊辦理來華記者簽證且臨時引進國內鮮有拍攝器材,提供了從調研,拍攝場地溝通,后勤和人員、設備以及拍攝時所需許可的所有制片服務。

     

    Continue reading this article >>

  • <xmp id="gmkeo"><input id="gmkeo"></input>
  • 葡京棋牌